NLP (Natural Language Processing)
NLP is a branch of AI enabling computers to understand, interpret, and generate human language, powering search understanding, and content analysis.
What is NLP?
Natural Language Processing (NLP) is a branch of artificial intelligence that enables computers to understand, interpret, and generate human language in a meaningful way. NLP combines computational linguistics with machine learning and deep learning models to process text and speech, allowing machines to comprehend context, sentiment, intent, and nuance in the way humans naturally communicate.
NLP powers several critical technologies:
- Voice search, semantic search, and conversational interfaces
- Query understanding that interprets user intent beyond exact keywords
- Automated content classification, entity recognition, and sentiment analysis
- Key topic extraction for content summarization and organization
Search engines use NLP to interpret user queries beyond exact keyword matches, understanding synonyms, context, and search intent to deliver more relevant results—helping content creators optimize for how search engines actually understand and evaluate content quality and relevance.
Learn more: Explore how natural language processing impacts search and content strategy in our Natural Language Processing guide and AI Search Terms guide.
