Schema Markup

Schema markup is structured data added to web pages that tells search engines what content means, enabling rich results and enhanced search features.

What is schema markup?

Schema markup is structured data code added to a website's HTML that explicitly tells search engines what the content means, rather than leaving them to interpret it. Using standardized formats like JSON-LD, schema markup labels specific content elements—identifying whether a page contains a recipe, product, article, event, FAQ, review, or dozens of other content types—making it easier for search engines to understand, categorize, and display information in enhanced search results.

Schema markup provides several key benefits:

Enables rich results like recipe cards, product ratings, event listings, and FAQ accordions
Makes content stand out in search results and attracts more clicks
Provides clear, structured information that AI systems and answer engines can easily parse
Increases likelihood that content will be cited in AI-generated answers

Implementing schema markup is essential for maximizing visibility in modern search, as it helps search engines and AI models accurately understand and present your content to users seeking relevant information.

Learn more: Explore how to implement schema markup in our Technical SEO Optimization guide.

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