The Patient Customer Journey: Healthcare SEO Trends from Infants to Elder Care
Every organization, company, or brand involved in the healthcare space has a special responsibilities to the people they are providing potentially life-altering information to. whether those are patients or customers.
We looked at five groups of search queries detailing the different stages of the customer journey: health terms and questions around babies, children, men, women, and the elderly.
We looked for patterns in search, who is providing the right information to the people searching for answers to questions that affect their health or the health of people they are caring for and connecting them with solutions.
The Patient Customer Journey Guide will give you the full picture of healthcare SEO, driven by data and featuring examples of strategies and tactics employed by the best performers on the SERP, so you can get your content into the hands of people in need.