Submitted URL seems to be a Soft 404: what does it mean and how to fix?
The error “Submitted URL seems to be a Soft 404” indicates that you submitted a URL through your XML sitemap, and Google consider it to be a so-called "soft 404".
What's a soft 404 error?
A soft 404 error is not a status code your web server returns to Google, it's a label that Google applies to a page.
This is what the Google Search Console’s Index Coverage report on soft 404 errors looks like:
Double-check on URL level
You can double-check this by going to
Soft 404 and inspect one of the URLs listed, then under
Crawl it'll say "Failed: Soft 404" for the field
What causes soft 404 errors and how to fix them?
There are many reasons why Google may consider a page to be a soft 404 error. In this section, we'll cover the most common reasons.
404 page incorrectly returns HTTP status 200
Fix: make sure to return this status code instead of a
200 OK. By doing so, you'll send Google the right signal and the page will be removed from their index, and the issue in Google Search Console will automatically close. Make sure these URLs are also removed from the .
Redirect target is not relevant enough
Fix: update the redirect so it points to the most relevant alternative.
Page has little to no content
- Empty search result pages
- Empty product category pages or product detail pages
- Empty blog category pages.
Page content contains 404-like phrases
The page's content contains phrases which you'd typically expect on 404 pages, such as for example:
- "no longer available"
- "item not available"
- "not in stock"
- "does not exist"
Google surprisingly easily mistakes a page for being 404 page.
Fix: adjust the page's content so it's not mistaken for a 404 page.
You accidentally blocked Google