While many are on vacation this week, we’ve collected a list of must-read articles for the SEO professional. We hope you had a relaxing 4th of July! Here is some of our favorite SEO reading for the enterprise-level SEO.
Mashable featured an infographic by BlueCaribu today, featuring some aggregate statistics about searches on SEO. An interesting one: the United States ranks 4th among countries interested in SEO – behind India, Pakistan, and the Philippines. See the full infographic.
Ian Lurie shares insight into what it means to be an ‘enterprise SEO.’ It’s a humorous take on the many challenges, hidden benefits and frequent politicking felt by many SEOs at larger companies. If you find yourself regularly dealing with a branding team, CMS system(s), and oodles of content (not to mention a fully-fledged legal department)…take the quiz.
Take a step back and think about the philosophy behind search marketing, with Gianluca Fiorelli on State of Search. He critically reviews Google’s “10 Things We Know to be True” in light of the SEO profession, including Google tenets such as, “Focus on the user and all else will follow,” and “It’s best to do one thing really, really well.” Read the other 8 points.
Since it’s a holiday week we’ve kept it brief, but be sure to check out our must-read list for relevant enterprise SEO topics every Friday here on the Conductor Blog. As always, we look forward to your comments here and @Conductor!