It looks like Google’s Panda 4.2 update has actually reversed any updates that have taken effect since the start of the update. Unfortunately, Webmasters are irked — all the gains they saw at the beginning of this rollout have reverted and returned to pre-update levels.
What You Need to Know about The Google Panda 28 Update
For those of you who are confused about whether this is an algorithm change or not, fear not. It is no #mobilegeddon. Instead, it is a manual push of data that typically happens once a quarter.
You can think of Panda as a filter that sits on top of the core algorithm and focuses on a specific factor—eliminating thin content by penalizing those sites that don’t fall within Google guidelines. In fact, Google has hundreds of known filters such as Panda, Penguin, Pirate, Phantom and Pigeon (anyone else notice a propensity for P’s in their naming convention?).
Make Sure the Google Panda Update Is a Win for Your Site
If you want to make sure that you are rewarded by Google, ensure that you are creating unique content that matches searches that matter to your customers. Plus, it’s just good marketing.
“Marketers who are staying within Google’s guidelines and creating unique and compelling content will be rewarded for those efforts with this Panda 28 push.” – Pat Reinhart, Conductor Director of Digital Strategies, lover of all things Panda.
Look at our past Google algorithm update post to see how algorithms change rankings and then normalize with recovery.
Show Us Your SEO Skills: Play the Filter Matching Game
The first marketer to finish the Matching Game gets a prize! Win your very own plush panda.