Research SEO

The Best U.S. Cities and Countries for Inbound Marketing Jobs

Which city and country ranks #1 for inbound marketing jobs?

We’ve updated our data for SEO jobs and salaries in 2018. See the 2018 Inbound Marketing Jobs Salary Guide.

Where are the best cities for marketing jobs in the U.S.? Where does it pay to be in marketing outside of the U.S.?

Recently, we conducted research around the number of inbound marketing job listings throughout the U.S. and wanted to know: which city holds the most opportunities for inbound marketers?

We gathered data from both Indeed and Payscale from over 3,600 job listings centered around 9 prevalent titles in the digital marketing industry: Director of Marketing, Marketing Manager, Account Manager, SEO Manager, SEO Specialist, Content Marketing Specialist, Social Media Manager, Content Manager, and Content Director. We also compared average job salary data for Canada, the United Kingdom, and Australia.

So, which city and country is in highest demand for inbound marketing jobs? How does this data compare to 2016’s research study?

New York and San Francisco are the Top 2 Cities for Inbound Marketing Jobs

New York City and San Francisco top our list for the highest number of jobs in the U.S. In sheer volume, New York wins over San Francisco in a landslide, with more than 2x more jobs listings than San Francisco has.

best cities for marketing jobs

The 5 Top Cities for SEO Jobs Shift

New York and San Francisco place one and two (again!) on our list of U.S. cities for number of SEO jobs (and have topped the list every year since 2012). So what has changed? Los Angeles leapfrogged Chicago to move from 4th to 3th, and Boston joined the top 5 from 6th to 5th.

best cities for marketing jobs

Trend Alert: Washington, DC, has been climbing the charts the past two years. DC jumped from 10th to 6th on our top 10 list this year – a list it didn’t even make it on in 2015. Hey, Olivia Pope has to get the word out about her consultancy firm somehow, right?

best cities for marketing jobs

See, she uses white hat SEO!


SEO Salary Comparisons Between English-Speaking Countries

For the second time, our salary study has included other countries besides the U.S.: Australia, Canada, and the UK.

best cities for marketing jobs

Between these countries, the United States pulled ahead with the highest average SEO-related salary, narrowly beating out Australia, and dominating over Canada and the UK. The data included for this comparison only includes strictly SEO careers that were evaluated.


Want to dig into more of the data? See job salary data broken down by city, country, and job title in our 2017 Inbound Marketing Jobs Salary Guide..

We’ve updated our data for SEO jobs and salaries in 2018. See the 2018 Inbound Marketing Jobs Salary Guide.

This study was created in partnership with Blue Nile Research.

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