Since introducing Conductor in 2010, we’ve seen a fundamental change in the way people learn and buy online. Businesses are no longer in control; customers are. Now, with so many options, customers choose to engage with quality, relevant content along their customer journey.
Over the past 6 years, we have added some of the best companies in the world – from startups to global brands – as our customers. And it’s been our mission to meet their needs and stay ahead of the curve as organic marketing evolves.
Our roots started in organic search. As the industry matured, we realized great content is only great if it gets found (but if it gets found and isn’t great – that’s a problem too).
With this understanding, we chartered a new path build a platform that brings your SEO, content, and competitive strategy into one solution.
Now, it’s time we bring it all together from the ground up.
Introducing Activity-Based Workflows That Guide You
The state of our industry has created the need to reimagine Conductor Searchlight. In the last 12 months, we’ve studied our best customers (based on traffic and revenue growth) to learn what common threads they share: What made each company deliver such outstanding results year after year?
What we uncovered was illuminating: there are patterns to digital marketing success, and they exist in your process and execution. The best companies are winning at the tactical level – moving quickly and empowering ground-level marketers.
We’ve taken those processes – their digital marketing workflows – and completely redesigned our platform around them so that all marketers can leverage them.
“We’ve taken those processes – their digital marketing workflows – and completely redesigned our platform around them so that all marketers can leverage them.”
At the highest level, best practice workflows follow these core activities:
Each one of these steps gives you deep insights into of each piece of your organic marketing strategy.
- Analyze content – Create content your customer is looking for, and find out how to improve it
- Measure Visibility – learn how people are finding you online and track performance
- Investigate Competition – see how you compare and win against your competitors
- Research & Optimize – uncover ideas on what your customers are looking for and need
- Manage Strategy –plan and execute your business objectives with customizable workspaces
- Report and Share – share your successes with your organization
The new Conductor experience empowers marketers, product managers, merchandisers and entire teams to align around a single focus: more traffic, more revenue and more market share.
The new Conductor takes the best-of-breed workflow and makes it available to all our customers.
This is a major step in our mission to help you get ahead as our industry evolves. And we’re just getting started. We have a lot planned for the rest of 2016 to make this mission a reality. It’s going to be fun.
I want to personally invite you to be the first to see this transformative, new technology. Join us for a tour.
And most importantly, thanks to all our customers and supporters for believing in this journey – we are very grateful.