Google is constantly evolving, and that means Google result types are changing too. So how do you keep up with all of the different kinds of results on Google, which ones are important to your business, and how to optimize your content, pages, and site to target specific result types?
It starts with understanding each type of result and why Google is serving that particular kind of result to the searcher. After all, Google is trying to provide the searcher with the exact information that they need, and that’s why all of these different result types are created in the first place.
So let’s take a deep dive into the modern search engine result page (SERP), and find out what kind of result types you should be targeting with your content strategy.