What type of solution will help you boost your organic marketing performance? Many companies waiver between the need for a rank tracking tool or an SEO platform and struggle to comprehend what option will best suit their needs.
Choosing the right SEO solution can be tough. Your choice can affect your entire SEO strategy. Making the right decision in the software you choose can save your team a great deal of time and propel your website to the top of search engine rankings.
In general, an SEO platform is a solution that helps you manage your web presence and organic marketing performance.
An enterprise SEO platform goes further than generic SEO tools such as rank trackers, but how?
Below, we explain the difference between rank trackers and SEO platforms to help you determine which is the best solution for you.
What Is an SEO Rank Tracking Tool?
An SEO rank tracking tool targets a specific need for SEO professionals – to see exactly how your brand is ranking among the competition.
Rank tracking tools let you monitor the position of certain keywords that a website ranks for in search engine results.
They help you check what keywords are used on your website and what keywords your competitors rank for. You can track your keyword performance on a global or local scale and pinpoint exactly where you can improve.
These tools rely on current rankings and historical data to analyze and track progress. With this information, you can make more informed decisions on what keywords you want to rank for to keep up with the competition.
What Is Enterprise SEO Software?
An enterprise SEO platform is a marketing solution that helps you manage, implement, and measure your brand’s presence in digital channels like Google’s organic listings. Important capabilities of an SEO platform include content optimization, competitive analysis, and reporting. Enterprise SEO platforms offer a full-scale, comprehensive approach to search engine optimization for large businesses that handle websites with thousands of pages and need robust SEO strategies.
At an enterprise level, the core practices of marketing and SEO are slightly different. This means that the same SEO tools designed for smaller businesses will not address your needs at the enterprise level.
SEO platforms provide a single source of truth for all of your data and analytics. They allow for far more than rank tracking, including keyword research, competitive analysis, optimization recommendations and search insights along with robust reporting. An enterprise platform provides a holistic view of your organic performance.
Why an Enterprise SEO Platform Will Best Position You for Success
There are many different tools and platforms to choose from as a digital marketer, but an SEO platform provides a comprehensive view of the business at the enterprise level.
While good SEO tools can offer specialized data analyses, they’re only useful if you have the time and expertise to use them well.
Enterprise SEO platforms are designed to show you the bigger picture, with the ability to dig into the SEO insights that several individual tools offer. You could have the top ten SEO tools on the market and still not receive the same value and insights as you would with a unified SEO platform.
Enterprise SEO platforms provide a way to bring data together to give you the full picture view of your website’s performance.
With more specialized needs at the enterprise level, you need advanced features that most point solutions like rank trackers don’t offer. This is where enterprise SEO software fills the gap.
The top benefits of using an enterprise SEO tool include:
Enterprise companies have more advanced reporting needs. Simple rank tracking tools only show you one specific component of your SEO performance. Enterprise SEO platforms provide a holistic view of all of your data and reporting across your web presence.
Without an enterprise SEO platform, it can be an overwhelming amount of work to manually maintain all of your data and analytics across siloed point solutions. An enterprise SEO Platform is designed to give you the full picture of your SEO performance and allows you to dig into the granular SEO insights individual tools provide.
Having everything in one place can save SEO teams a lot of time and stress. Automated reporting alongside insights and recommendations free up your team to concentrate on new strategies. The benefit of this is that teams become more agile, which results in better performance and results. It’s what sets top companies apart.
Integration with Other Tools
When you need to pull data from a dozen different tools, it can be time-consuming and even a bit messy. However, enterprise SEO platforms have APIs that allow you to quickly integrate with other tools and data providers. SEO platforms often already integrate with the tools you are already using, such as analytics tools, project management tools and social listening tools.
Enterprises with large teams, multiple departments, and high-performance goals need automation to stay ahead of the game. Manual reporting with point solutions will only slow enterprises down, making all the difference in a competitive market.
Automation can save both time and energy in a few different ways. Enterprise SEO software allows you to create automated, intuitive reports customized for various stakeholders across your organization to highlight how your SEO efforts are driving results.
Another is by providing insights into new opportunities and competitive insights that direct your team where to focus next.
Artificial Intelligence and Machine Learning
The best enterprise SEO software has built-in artificial intelligence and machine learning capabilities.
With AI, you can scale your strategy with predictive analytics and AI-fueled optimizations. AI solutions can even flag potential errors and missed opportunities.
Not all SEO solutions offer a global experience, but enterprise SEO platforms typically do. Global enterprises need global insights to ensure they’re applying the best practices across the board.
Enterprise SEO platforms won’t just rely on Google and Bing. They will also look at Yandex, Baidu and others across the world to get a comprehensive view of your organic performance.
Another benefit of enterprise SEO software is that many solutions come with content optimization features. This is something that point solutions don’t always offer. Enterprise platforms provide valuable content optimization recommendations. You can conduct topic research and better understand what type of content performs best for the topic you wish to write about.
You can also identify which content mediums are currently performing best, whether it’s blog posts, videos or podcasts. For blog posts and other written content, you can identify which keywords to target and how long your content should be. This helps guide your content creation or optimization of existing content.
SEOs are not the only team members who need access to your organic marketing insights and performance. Content marketers, digital marketers and web developers can all benefit from the insights and data provided by an enterprise SEO platform. Enterprise SEO platforms empower marketers to transform opportunity into action and deliver content your customers are searching for with powerful tools and workflows.
User management and permissions controls are key things to look out for to ensure a smooth workflow and simple collaboration.
Great workflow features that enterprise SEO platforms offer include managing and assigning tasks to team members but also integrating with your existing project management systems. For example, Conductor can be easily integrated with systems such as Trello, Asana, and Jira, which can aid in team and project management.
Choose an Enterprise SEO Solution
Rank trackers and SEO tools may not provide everything you need at the scale required for large businesses.
Enterprise SEO platforms like Conductor are your best bet at a comprehensive solution that provides insights and data to improve your organic marketing performance. Conductor provides a range of innovative features to support your quest to climb the search engine rankings. To learn more and get started with Conductor, schedule a live demo today to test it out yourself.