While 2021 was more unpredictable than expected, one constant for enterprise organizations was the continued reliance on effective organic marketing efforts to reach evolving audience needs and hit core goals. Embracing the new remote/hybrid era has fundamentally changed how people interact with brands. By now, everyone knows (or should know) that organic traffic delivers over half of all trackable website traffic.
Translated into stats you can take straight to your execs: 61% of B2B decision-makers start their customer journey with a web search, while 87% of retail shoppers do the same. And, 57% of B2B marketers reported SEO generates more leads than any other marketing initiative.
While the ways customers are searching are changing, marketers are finding that the ways they approach organic marketing need to change, too. For a majority of marketing leaders, the top SEO priorities for 2022 are building more effective collaboration between SEOs and other team members and driving team productivity with faster time to implementation.
These reasons and more led us to develop another robust set of innovative and compelling product feature updates to Conductor. Because we believe in the effectiveness of organic marketing and helping our customers help their customers. Keep reading for a recap of our greatest product hits released in 2021 centered around increasing your productivity, agility, and ROI reporting capabilities through simpler workflows.
Discover a better way to build content
One of the biggest challenges when it comes to effective organic marketing is ideating and building valuable content.
Crafting compelling content takes an entire team. It requires thorough topic and keyword research, a deep understanding of customer intent, and the added challenge of digging through competitive intelligence for additional insights. It’s an extremely time-consuming process that often still fails to provide clarity on how to execute on these opportunities, identify the best content for your customers, and understand which optimizations will provide the most impact.
Now, Conductor does the heavy lifting for you, so you can get back to work.
Immediate, on-demand AI recommendations in Content Guidance
When it comes to content development, you should be working smarter, not harder. Content Guidance helps you do exactly that. Our Natural Language Processing (NLP) technology combs through your brand’s content, your competitors’ content, and everything in between to do the heavy lifting for you (and save you valuable time). Get on-demand guidance on everything from metadata to page health, body copy, and so much more to help you create valuable content that gets found by your customers.
Increase collaboration across SEO workflows
Agility and seamless organization are the keys to effective collaboration. Marketing teams that implement both get campaigns to market faster, better manage changing priorities, and increase productivity.
Execute from anywhere with Actions
Just like magic, one click of the Actions wand—anywhere in the platform—allows you to instantly build out content briefs and to-do lists by adding insights and keywords directly from any report. Then, share assignments to your team’s task management platforms, including Asana, Jira, Trello, and more. Engaging with your entire team and taking immediate action on insights has never been easier. It’s where executing your content workflows meets agility.
SEO insights on-the-go with Conductor for Google Chrome
Put SEO insights into the hands of your entire marketing team—whether they’re on the Conductor platform or not—with our Conductor for Chrome extension. Get real-time insights, research keywords, and make live changes right where your team spends the most time: their browser. Easily accessible in the Google Chrome Store, Conductor for Google Chrome makes it possible for your entire team to uncover opportunities, identify insights, and execute without ever leaving the page. Install it for free.
Educate & align your organization to drive results
SEO reporting today is overly complex and manual. It creates even more distance between key stakeholders and their understanding of organic marketing’s impact across the organization.
Complex reporting made simple with Workspace Templates
That’s where Workspaces comes in. Our flexible, effective, and customizable Workspace Report Templates save you time, improve reporting efficiency, and enable understanding from decision-makers far removed from the day-to-day of SEO. With templates on everything from executive summaries to new content opportunities, meet the reporting shortcut you won’t know how you’ve lived without.
Measure the ROI of your organic marketing efforts
The days of overjustifying every content marketing or SEO request are (finally) over with detailed, page-level insights that redefine how to measure content performance across channels.
Dig deeper into real-time reporting with Content Performance
Reimagined with a new look and feel, Content Performance now includes filters that allow you to benchmark your success with year-over-year reporting, compare across metrics important to your unique business needs, and see your paid and organic efforts side-by-side. Dive into the page changes that may be impacting your site’s performance with the context of all of your analytics data across all domains and segments. More accurately report on impact and performance to make smarter decisions for your content.
Get clarity with Page Insights
The page-level equivalent to keyword tracking got even better this year. With Page Insights, pinpoint exactly what changes or external factors are impacting your rankings. Conductor now provides more flexible keyword data and advanced analytics filters, like year-over-year and metric comparisons (similar to Content Performance), as well as a cumulative view of your content impact. And, last but not least, tie actions to performance with upgraded Content Activity Reporting. It now enables both automated annotations of changes detected by the platform and custom annotations that are tailored to your business to provide decision-makers with the full picture of what’s impacting results.
Looking at you, 2022
As we turn the page on a new start this year, we’re more excited than ever to continue spearheading the pace of innovation in the SEO industry with our customers at the helm. We already have some major releases in store for 2022, and we look forward to shaping the future of organic marketing together.