It’s been two years since the start of the COVID-19 pandemic. Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. Research from our State of Organic Marketing survey shows 70% of marketers expect an increase in the organic marketing budget, and 75% of executives are already actively investing in organic marketing.
But, scaling your organic investment also brings new challenges. For 2022, marketers say one of the biggest hurdles for organic teams is bandwidth constraints. Another top priority is increasing the rate of SEO implementation.
Easing bandwidth issues and helping marketers turn their to-do lists into done lists is the driving force behind Conductor’s Marketplace. It’s been an established part of the Conductor platform experience, and we’re excited to showcase the reimagined Marketplace that makes it even easier and faster to get work done. Let’s dive in.
What is Marketplace?
Originally launched in 2020, Conductor’s Marketplace allows marketers to request deliverables at any time, from research to measurement to implementation from Conductor’s team of experts and partners directly within the platform.
“[Marketplace] is a way to streamline a lot of the grunt work of SEO and also make it more accessible to those without an SEO background.”– Patrick Reinhart, VP of Digital Strategies at Conductor
Marketplace was built on the understanding that marketing ebbs and flows. The challenge in managing internal resources is that your team’s work capacity is fixed, but your work fluctuates—meaning sometimes there’s more work than your team can handle. On the other hand, the challenge in bringing on an agency is that their hours are also fixed, and they are incentivized to keep you reliant on their services rather than build your own long-term infrastructure.
SEO requires orchestration between many of your internal teams, and the goal of the Marketplace is to empower our customers to utilize our product to create a workflow for getting work done as part of building a better internal organic marketing infrastructure for greater long-term success. With Marketplace, get instant access to services whenever you’re looking to scale up or need extra bandwidth to align with driving your success, not ours. You can go in and request quality work from our team of experts and partners whenever you need it to flex up or down based on your needs right within the platform.
Curated SEO services available in the Marketplace
Every service provided in the Marketplace is expertly curated, designed, and continuously improved to meet the most impactful needs marketers face today, all managed by our top Conductor experts and industry-leading partners. Check out the services provided and learn more about how they can expedite the progress you’re looking to make.
Protect traffic with technical SEO
Site health is important to ensure maximum exposure and performance of your content. Protect your organic traffic by leveraging services to identify and resolve issues to help you establish a solid technical foundation through the auditing, development, and implementation of technical SEO.
Improve your SEO fundamentals
When it comes to the basics of SEO, like conducting research and creating performance reports, they still require time and effort that isn’t always available. Whether you’re new to SEO and want quality work delivered by an expert, or you’re a veteran that just needs to cross things off your list quickly. Request everything from content briefs to cannibalization reports, local SEO optimization, on-page SEO implementation, seasonality reports, and more to improve your SEO fundamentals.
Expand and optimize content creation
Great content is the key to higher rankings, but sometimes it’s difficult to create enough of it. Get more hands on deck and expand the volume of content you’re publishing with expertly crafted content from landing pages to long-form articles to start driving traffic faster. Services include options ranging from multi-blog packages to white papers, product description updates, and more.
Advance beyond SEO
Organic marketing involves more than just SEO, it also includes conversion rate and UX optimization and influences other channels like paid marketing. Receive the insights you need to better understand shared impact and opportunity with services such as a UX audit, SEO & PPC synergy assessment, or social listening report.
A product-driven Marketplace experience built for efficiency and productivity
Along with a carefully tailored menu of services designed to make an impact, we’ve invested in building a product experience that makes it easy to find and understand what’s a good fit for your needs. Brand new features and functionalities now enable a truly seamless, user-driven experience.
Intuitive navigation to find the right fit
Quickly search and filter by service category, provider, or keyword to find exactly what you need, or browse by “at-a-glance” details to get a sense of what’s available.
Click into any service to bring up a detailed description, past examples, process steps, delivery method, and estimated timing for a clear view into what you’ll receive, the value it drives for your business, and when it will be delivered.
Easily view the number of Conductor credits and Partner offerings you have. Request more with just a few clicks, so you can prioritize your spend and scale as needed.
Unlike interface updates from Facebook and Instagram, we can guarantee you’re going to like this one.
Transparent order tracking and real-time email alerts
Nobody wants to project manage something they’ve ordered or have to wonder what’s happening behind the curtain. Easily track every step in your Marketplace order with immediate email and in-app confirmation once an order is placed and alerts the moment a deliverable is in progress or ready. Get direct links to your deliverables, most of which come as Workspace reports, so you can track everything and move seamlessly from order request to delivery all within the platform.
The refreshed Marketplace unlocks the full potential of the Conductor platform. Get qualified SEO support so you can scale as needed, track order progress easily, and do it all through one, intuitive experience.
Interested in seeing the Conductor Marketplace in action? Or want to learn how Conductor can help you hit (and surpass) your organic marketing goals? Schedule a live demo with one of our dedicated SEO experts today.