Conductor and Optimizely Partner to Turn AI Search Intelligence Into Action

Conductor and Optimizely announced a new partnership that embeds AI search intelligence inside Optimizely, powering agents that go from insight to execution in one workflow.

AI search is changing how brands get discovered. Enterprise marketing teams have responded: they're investing in tracking and monitoring how they show up across LLMs like ChatGPT, Gemini, and Claude.

But tracking is only half the problem. When a team discovers that a competitor is getting cited in AI answers for a topic they should own,what happens next? In most organizations, the answer is: a lot of manual work, a lot of tool-switching, and a gap between the insight and the moment someone actually publishes something.

Conductor and Optimizely are partnering to close that gap by giving enterprise marketing teams a complete AEO workflow—from seeing where their brand appears in AI-generated answers to publishing the content that fixes it. Conductor provides the AEO intelligence. Optimizely provides the platform where content gets made and deployed.

Together, they turn AI search intelligence into action.

Conductor x Optimizely: Complete visibility and execution in one platform

Winning in AI search requires two things: knowing exactly where you stand, and being able to act on it fast.

Conductor powers the intelligence side. Our unified data engine pulls directly from official APIs across every major AI engine, tracking brand citations, share of voice, content gaps, and competitive performance with the reliability that enterprise teams need to make decisions. Paired with Optimizely's Agent Visibility Analytics, which surfaces real, log-based AI agent traffic on your site, teams get a complete picture of AI discovery: what AI systems are saying about your brand and how they are actually behaving on your site.

That unified view is the foundation. Optimizely's platform is the execution layer, where briefs become articles, campaigns get deployed, and published content goes live.

Together, Conductor's AEO intelligence and Optimizely close the loop between knowing and doing.

Why Optimizely chose Conductor

For more than a decade, Conductor has helped enterprise brands understand, measure, and improve their visibility across search. As AI-powered discovery emerged, we expanded that expertise to help marketers understand not only how they rank in traditional search, but how they appear in AI-generated answers, where competitors are gaining ground, and what actions drive greater visibility.

That depth of search expertise combined with our unmatched data engine is what made Conductor the right partner for Optimizely.

Conductor’s unified data engine, built on official API partnerships and enterprise-scale infrastructure across millions of pages, powers the most advanced AEO intelligence on the market.

By embedding Conductor's intelligence directly into the Optimizely platform, marketers gain access to insights shaped by years of enterprise search experience without adding another tool, workflow, or handoff. The result is a faster path from understanding how your brand is discovered to improving how it performs.

AEO agents to win in the AI era

With this partnership, Optimizely has introduced a suite of new agents, powered by Conductor, that help marketers act on their AEO insights automatically.

The AI Brand Visibility Report Agent generates a full brand visibility report from Conductor data — share of voice, sentiment, and how your brand ranks across major AI search engines, plus three concrete recommendations. Give it a time range and it produces a clear picture of where you stand, without anyone having to build the report manually. See it in action below.

The AEO Gap Finder Agent analyzes your site against AI search data from Conductor, identifies your highest-priority content gaps, surfaces what competitors are getting cited for, and delivers a prioritized report with three immediate actions. Built for teams who need a clear starting point, not a 50-page audit. Get a preview below.

The Competitive AI Share of Voice Agent benchmarks your share of voice topic by topic against competitors. It pulls competitive data from Conductor to show your rankings, coverage by intent versus theirs, and three priorities to act on.

These three agents are the first wave. More agents are being built in Optimizely, each designed to turn a specific AI visibility gap into action automatically. By bringing visibility, intelligence, and execution together, organizations can respond faster to changes in AI discovery and capitalize on opportunities before competitors do.

Results for enterprise marketing teams

The partnership delivers a faster, more systematic approach to AEO. It gives marketing teams the ability to close the gap between AI visibility and content execution before competitors do.

Enterprise brands like H&R Block and Sonos using Conductor have seen a 77% increase in AI referral traffic, a 2× increase in AI citations, and 125% increase in market share by brand mentions. The Optimizely integration is how those results get compounded by turning every visibility gap into a published fix, systematically.

If you're an Optimizely and Conductor customer, your Conductor agents are available now inside Optimizely. If you're not yet a Conductor or Optimizely customer, schedule a demo to see it in action.