Confirmed & Unconfirmed Google Updates: October 2022
- Industry News
- By Lauren Carel
- 3 minutes read
Google appears to have released a pair of updates since early October and many have attributed SERP volatility to at least one. Here’s what we know so far.
Google spam update: Confirmed
Thus far, overall rankings have not moved much since the start of the rollout, but stay vigilant, as some sites with a large amount of AI generated or updated content have seen . If the content on your site is already in line with , you probably don’t have much to worry about.
- Cloaking: misleading searches about the content on the landing pages
- Hidden text and links: any items not visible to humans
- Keyword stuffing: unnecessary and excessive inclusion words or numbers
- Link spam: links that don’t provide real value
- Misleading functionality: pages that don’t offer the benefits they claim to
- Scraped content: content essentially replicated from other sites
- Spammy automatically-generated content: “auto-generated” content created for the sake of having content”
Recent rankings volatility
However, the declines in these significant result types seem almost too drastic to be legitimate, especially for PAA. It’s almost definitely that there was a bug with the tracking software since multiple tools are all showing PAAs drop to zero, which isn’t likely.
Beginning on October 13th, top ranking tools began noticing a significant tremor that seems to show Google is starting to roll out . Thus far, the scale of the update—which is still unconfirmed by Google—seems to be fairly significant.
The last time we saw a shift this large was in September when the rollouts of the were completed. This newest update is already showing more volatility and it appears to just be getting started. So brace yourselves for more turbulence in the coming days.
Whether Google is turning the dial up or down is still unclear. But the updates from the second half of the year seem to be aimed at course-correcting updates from the first half. For example, a number of accounts saw huge drops in SERP presence and rank after a Product Reviews update in July only to have them after September’s Product Reviews update.
While there may be some seasonality at play, including traffic declines during Q2 due to increased travel as more of the world opened back up this summer, Q3 traffic may see rebounds to quality sites and content.
Stay tuned for more updates.