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Grow faster. See where your paid search spend will make the most impact. Expand your net reach.
Refocus paid dollars where you’re underperforming in organic search results so you can make a bigger net impact.
Reach your customer early in their buyer’s journey, where less sophisticated competitors are not paying attention.
Leverage insights about where competitors succeed and build competitive content or increase bidding to unseat them.
Map content to your customers’ journey so you can use retargeting to improve conversion throughout each stage.
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