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Conductor Employees Buy Back Company in WeWork Spinout

After 20 months with WeWork, Conductor spins out independently with the backing of 250+ employee co-founders.

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A Company of 250+ Co-Founders

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Conductor was acquired by WeWork in March 2018. During its time with WeWork, Conductor made massive investments in its business, doubling its product and engineering team, launching a new service model with the industry’s largest in-house team of SEO experts, and expanding its business globally.

In December 2019, Conductor leadership bought back the company on behalf of 250+ employees. All Conductors are co-founders in the newly independent company, uniquely positioned to best serve and innovate for marketers.

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Meet the New Conductor

Conductor is now an independent business, run and owned by its team. The ownership may be new, but what’s unchanging is Conductor’s commitment to its customers. 

Conductor has the best 3rd party recognition in the marketplace by analysts, experts and customers — Conductor was named a leader in most recent Forrester SEO Platform Wave, and is rated number one in its category on G2Crowd and Trustradius.

Video: The Future of Conductor

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We’re grateful for our time with WeWork, and for the momentum that gave Conductor to spin out as an employee-owned, independent business.

Seth BesmertnikCEO & Co-Founder, Conductor
Who We Are

Our History

We're proud of the journey we've taken so far, and we'll never stop working to transform marketing and the workplace.

2006
Founded as LinkExperts

Founded as LinkExperts

Seth Besmertnik and Jeremy Duboys found LinkExperts to help businesses improve their online visibility.

2010
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Relaunched as Conductor

40 co-founders from LinkExperts create Conductor to holistically help businesses with SEO and content

2011
Conductor Searchlight unveiled

Conductor Searchlight unveiled

Conductor’s core SaaS product, Conductor Searchlight, hits the market.

2011
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First C3 marketing conference

Conductor brings the global organic marketing community together at the first C3 conference.

2014
Opening A Branch Office San Francisco 2

San Francisco office grand opening

Conductor expands with a bustling hub on the West Coast.

2017
London office grand opening

London office grand opening

Conductor opens a center for its rapidly scaling operations in EMEA.

2018
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Conductor joins WeWork

Conductor joins forces with WeWork to make a bigger global impact on marketing.

2018
Humanize Marketing mission launched

Humanize Marketing mission launched

Conductor leads the charge on transforming marketing into a force for improving people’s lives.

2019
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Conductor Employees Buy Back Company

Conductor spins out from WeWork with the backing of 250+ employee co-founders.

Quick FAQ

What does Conductor do?

Conductor is an SEO and Content Marketing technology company with a mission to help businesses help their customers. Marketers use Conductor’s software and services to acquire customers by creating and optimizing content that gets found when people search. Over 20 billion searches occur across devices daily, informing nearly every business & life decision. Having content & answers on the other side of these searches is imperative to succeed today and in the future. Conductor’s suite of products is leveraged by over 400 forward-thinking enterprise customers like Citibank, Visa, Slack and Casper.


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What’s the origin of Conductor?

In 2006, Seth Besmertnik and Jeremy Duboys founded LinkExperts, a company that helped enterprise businesses build deep links at a time when search engines struggled to fully crawl a site. In 2010, they divested the link-building business. Forty co-founders from the former LinkExperts team then launched Conductor, an SEO platform for enterprises. In March 2018, Conductor hit two major milestones. Their growth rate exceeded 40%, and they were acquired by WeWork. After 20 months as an independent subsidiary under WeWork, Conductor leadership bought the company back on behalf of employees, spinning out as an independent, employee-owned business.

Why did WeWork acquire Conductor?

In 2016, WeWork became a customer of Conductor. After the first year, WeWork saw 150% year-over-year increase in qualified traffic. WeWork saw an opportunity to help enterprise companies in tandem with Conductor, offering valuable digital services to its members. Though the companies are now fully independent, WeWork remains one of Conductor’s largest customers.

Why did Conductor employees buy back the company?

At Conductor, we have a big mission — transform marketing into a force for improving people’s lives. As an independent business, we have the agility to execute faster and dedicate all of our resources towards delivering on this mission.


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What does the spin-out mean for Conductor customers?

The spin-out is great news for customers. With our new ownership model, we’re more motivated than ever to up-level every aspect of our customers’ experience. Conductor is still Conductor – same team, same product, same purpose. The only changes our customers should expect to see from our employee-owned company: faster innovation, some surprise new perks, and more ways we can drive value for their business. We’re all in.

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