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Customer Success Story

The Conductor and Princeton Review Partnership

Princeton Review needed to better understand evolving customer needs. Conductor's Platform helped uncover the search intent of their audiences and led them to create more relevant, increasing answer box ownership and pages rank.

About Princeton Review

Framingham, MA
Company Size

Princeton Review offers online and in-person courses, as well as one-on-one tutoring, for college-bound students. They occupy 500 locations in 12 countries, and prepare young scholars for 15 different test types.

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The data brings us closer to our students. It brings us closer to the actual intent behind their searches, and it brings us closer to the topics that they really care about.

Kristen O’Toole, Editorial Director, Princeton Review (opens in a new tab)
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