April 2025 Edition
- Past event
- 30|30 Webinars
- Virtual
Google's March 2025 Core Update shows surprising shifts in search visibility, with apparel/retail seeing gains while content aggregators like WebMD continue to decline. The update brought "the biggest spike yet" in AI Overviews, with Pat predicting they'll soon reach double-digit presence in search results and eventually include ads.
Reddit continues its impressive growth, approaching 60 million keywords on page 1, highlighting why "everyone needs a plan for Reddit and forums" as LLMs increasingly pull content from these sources. Pat also shares his experience with Gemini's Deep Research functionality, which he believes outperforms GPT-4 for comprehensive research tasks.
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30|30 Webinars
September 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
- Upcoming
- Virtual
30|30 Webinars
August 2026 Edition
Pat's August recap covered AI referral traffic trends across EdTech, Home Builders, and Senior Living, all hit by the March core update while AI Overview visibility kept rising. He also broke down three news stories: Claude's easily-defeated new watermarking, Cloudflare's shallow new AI-visibility dashboard, and French newspapers suing Google over AI Overviews cutting their traffic. He closed by noting Google's worldwide AI Overviews expansion is behind most of this, and that great content for real customers still beats chasing algorithms.
- On demand
- Virtual
