April 2025 Edition
- Past event
- 30|30 Webinars
- Virtual
Google's March 2025 Core Update shows surprising shifts in search visibility, with apparel/retail seeing gains while content aggregators like WebMD continue to decline. The update brought "the biggest spike yet" in AI Overviews, with Pat predicting they'll soon reach double-digit presence in search results and eventually include ads.
Reddit continues its impressive growth, approaching 60 million keywords on page 1, highlighting why "everyone needs a plan for Reddit and forums" as LLMs increasingly pull content from these sources. Pat also shares his experience with Gemini's Deep Research functionality, which he believes outperforms GPT-4 for comprehensive research tasks.
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30|30 Webinars
May 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
- Past event
- Virtual
30|30 Webinars
April 2026 Edition
The April 30|30 webinar highlights a period of stabilization as Google’s March Core Update concluded with "very little bite" compared to the "violent" December update. While the update was relatively "boring," it successfully penalized "AI slop," whereas high-authority sites in Apparel and Health Tech—such as Shein.com and Dexcom.com—saw Year-over-Year visibility gains of 24% and 23% respectively. Government sites remained largely unaffected, with Data.gov and SBA.gov reporting flat performance through the rollout.
- On demand
- Virtual
