February 2025: SEO Wake-Up Calls

The search landscape is bringing major shifts this month, and Pat's latest insights paint a picture of an industry in fascinating flux. With Google's search volatility hitting four distinct peaks this month, websites across sectors are feeling the turbulence.

The biggest shocker? Hubspot's empire is showing cracks, with a stunning 58% drop in page 1 visibility over the last year. Pat's using this as a wake-up call about "traffic at all costs" strategies, pointing to WetSuit Wearhouse as the counterexample – they're crushing it with 62% higher conversions despite lower visibility, proving that quality beats quantity every time.

Looking ahead, Google's got some moves up its sleeve with an AI-powered chat mode in internal testing, while new data from SEER Interactive reveals just how much AI overviews are impacting click-through rates. But Pat's message remains clear: while AI tools are transforming SEO into a "small but mighty" game, success still comes down to understanding your customers and creating content they actually care about.

This month, Pat covers -

• February Industry Reviews - What I’m Seeing & Hearing
• Everyone Is Very Concerned About HubSpot’s Organic Traffic For Some Reason
• OpenAI’s New “Deep Research” Agent Is Really Cool, & Pretty Scary
• Google’s New “AI Mode” - What Is It & When Is It Coming?
• New Study From SEER Interactive Show AIO’s Are Killing CTR