January 2025: Search Updates Accelerate & Market Share Falls

December delivered a powerful one-two punch with back-to-back updates that left websites across the digital landscape reeling. In a significant shift that's been months in the making, Reddit's dominance is finally showing cracks, with a notable 6% visibility decline. Our favorite industry expert Pat couldn't resist pointing out he saw this coming.

But here's what's really turning heads – Google just revealed they're accelerating their pace on core updates, potentially doubling their frequency. Meanwhile, for the first time ever, their global search market share has dipped below the mighty 90% mark. Pat's taking a measured view on this one, suggesting that while it's a historic milestone, we shouldn't expect any dramatic shifts in the near future.

Tune in for this essential episode as we break down these seismic shifts in the search landscape. These insights into our evolving digital world are too important to miss!

This month, Pat covers -

• The December 2024 Core & Spam Updates - What I’m Seeing & Hearing
• Our Latest AIO Analysis - What Are We Seeing In Our Data?
• More Core Updates More Often? Yep, I’ve Been Talking About This For Years
• Google’s Global Search Market Share Falls Below 90% For The Last 3 Months Of 2024