May 2024 Edition
- Past event
- 30|30 Webinars
- Virtual
In tis month's edition of 30|30, Pat discusses the launch of AI Overviews by Google for searches in the United States. Pat advises people to stay calm, educate leadership about potential impacts, focus on highly specific and expert content, highlight authorship and E-E-A-T factors, rethink visibility beyond just rankings, and adopt an "always on" mentality for optimization. Tune in now to get all of his expert adivce.
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July 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
- Upcoming
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June 2026 Edition
The June 2026 edition of 30|30 highlighted a search landscape heavily disrupted by Google’s "vicious" May Core Update, which triggered widespread visibility drops for large and small sites alike . While third-party aggregators like WebMD suffered a steep 51% year-over-year decline , review-driven platforms like ZocDoc surged 81% , proving that modern algorithms favor official institutions and genuine, community-led brand conversations. Meanwhile, AI Overviews have stabilized to appear roughly 48% of the time, reinforcing a broader market shift from traditional domain metrics to external brand authority.
- On demand
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