May 2024 Edition
- Past event
- 30|30 Webinars
- Virtual
In tis month's edition of 30|30, Pat discusses the launch of AI Overviews by Google for searches in the United States. Pat advises people to stay calm, educate leadership about potential impacts, focus on highly specific and expert content, highlight authorship and E-E-A-T factors, rethink visibility beyond just rankings, and adopt an "always on" mentality for optimization. Tune in now to get all of his expert adivce.
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30|30 Webinars
September 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
- Upcoming
- Virtual
30|30 Webinars
August 2026 Edition
Pat's August recap covered AI referral traffic trends across EdTech, Home Builders, and Senior Living, all hit by the March core update while AI Overview visibility kept rising. He also broke down three news stories: Claude's easily-defeated new watermarking, Cloudflare's shallow new AI-visibility dashboard, and French newspapers suing Google over AI Overviews cutting their traffic. He closed by noting Google's worldwide AI Overviews expansion is behind most of this, and that great content for real customers still beats chasing algorithms.
- On demand
- Virtual
