May 2024 Edition
- Past event
- 30|30 Webinars
- Virtual
In tis month's edition of 30|30, Pat discusses the launch of AI Overviews by Google for searches in the United States. Pat advises people to stay calm, educate leadership about potential impacts, focus on highly specific and expert content, highlight authorship and E-E-A-T factors, rethink visibility beyond just rankings, and adopt an "always on" mentality for optimization. Tune in now to get all of his expert adivce.
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30|30 Webinars
November 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
- On demand
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30|30 Webinars
October 2026 Edition
During October’s 30|30 webinar, the discussion explored how AI is changing search visibility and referral traffic. AI referrals average 1.62% across more than 1.1 billion sessions, with results varying by industry and brand. BandLab saw referrals decline 19%, while Splice grew 13% and Avid.com increased 12%. In beauty, Chanel declined 9%, Glossier 23%, and Maybelline 13%, while accounting firm BPM saw a 225% increase. Meanwhile, Google AI Overviews continue expanding, including for branded searches.
- On demand
- Virtual
