May 2025: Dramatic increase in AIOs

May 2025 has been volatile for search metrics, with AI Overviews now appearing in 14% of queries (a 69% month-over-month increase). Despite this rise, many websites across various sectors are seeing positive organic growth, particularly in finance, suggesting the market is normalizing after years of instability.

At a recent creator summit, Google advised content creators to stop writing for algorithms and focus on readers instead. Their message emphasized eliminating keyword stuffing and creating helpful, clear content that prioritizes user satisfaction over SEO tricks.

The search landscape is diversifying beyond traditional engines to include AI assistants, Reddit, and video platforms. Pat predicts Google will eventually be fully powered by its Gemini LLM, and that AI Overviews will be monetized with ads, potentially expanding to 30-40% of all queries (from the current 14%).

This month, Pat covers-

• May Industry Review - What I'm Seeing & Hearing
• Update AIO Trend Data - AI Overviews See A Massive Increase In March & April
• The Googs Held Another Creator Summit - Top Takeaways From The Creators Who Attended
• People Keep Asking Me What To Do About Reddit - What Our Customers Are Doing