November 2024: Core Updates, AI Battles & Google's Busy Month

Google has unleashed its latest Core algorithm Update, and the ripples are being felt across the digital landscape. In this deep dive, Pat analyzes how different industries and websites are weathering the changes. Interestingly, rumors suggest this update incorporates feedback from Google's recent creator conference – though the full impact remains to be seen.

Meanwhile, the AI revolution in search continues to accelerate. New players like SearchGPT and Perplexity.ai are reshaping how we think about search engines, bringing fresh approaches to generative AI search. And while many are hoping for AI Overview metrics in Google Search Console, signs point to a long wait ahead. Join Pat for an inside look at an eventful month in search, as Google's latest moves continue to reshape the digital landscape.

This month, Pat covers -

• The November 2024 Core Update Is Rolling Out - What I’m Seeing & Hearing
• Updated AI Overview Trends
• SearchGPT & Perplexity.ai - What Should We Be Doing About This & Other Generative Search Engines?
• Google’s Site Reputation Abuse Spam Policy: The Culling Of The Affiliate Market
• Apparently, We Are Not Getting AIO Data in GSC…Ever?