Conductor
Try for free

September 2025 Edition

  • Past event
  • 30|30 Webinars
  • Virtual

Pat's September industry review showed mixed performance since June: beauty brands like Elf Cosmetics declined 15% YTD, pharmaceuticals varied widely (Merck +19%, AstraZeneca -16%), while real estate platforms consistently gained. AI Overviews expanded dramatically across all sectors, with June marking when retail and beauty brands finally gained significant traction.

The August 2025 spam update had minimal industry impact, with Pat calling it "run of the mill." Current ranking volatility may actually stem from Google's changes to the 100 result parameter rather than the spam update itself.

Google removed the "&num=100" search parameter, forcing ranking tools to collect data 10 results at a time instead of 100, increasing costs 5-10x. This crackdown on SERP scraping may explain discrepancies between Google's internal traffic data and external SEO tool reports.

This month, Pat covers:

  • August 2025 Spam Update - What I'm Seeing & Hearing
  • September Industry Review - What I'm Seeing & Hearing
  • The Googs Is Testing Dropping The 100 Search Result Parameter - What That Means & How It Is / Will Impact Rank Tracking
  • Ruh-Roh! Google Is Hiring An Anti-Scraping Engineering Analyst
  • See You At BrightonSEO!
Share Event Details

Related Events

30|30 Webinars
July 2026 Edition
Join our VP of Services & Thought Leadership, Pat Reinhart, as he breaks down 30 days of critical AEO, GEO and SEO updates in 30 minutes or less. Get clear, actionable insights on search trends, AEO tactics, and how brands win discovery in the AI era of discovery.
  • Upcoming
  • Virtual
30|30 Webinars
June 2026 Edition
The June 2026 edition of 30|30 highlighted a search landscape heavily disrupted by Google’s "vicious" May Core Update, which triggered widespread visibility drops for large and small sites alike . While third-party aggregators like WebMD suffered a steep 51% year-over-year decline , review-driven platforms like ZocDoc surged 81% , proving that modern algorithms favor official institutions and genuine, community-led brand conversations. Meanwhile, AI Overviews have stabilized to appear roughly 48% of the time, reinforcing a broader market shift from traditional domain metrics to external brand authority.
  • On demand
  • Virtual

Ready to maximize your visibility everywhere your audience is searching?

Try Conductor free for 3 weeks
or schedule a demo
TrustRadius logo
G2 logo
SoftwareReviews logo