C3 2014 Keynotes & Presentations
- Past event
- Webinars
- New York City
Keynote Presentations
![](https://cdn.sanity.io/images/tkl0o0xu/production/15968bced3b8adb275c5c9ba14836a042f6e0a94-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Opening Keynote
Seth Besmertnik, CEO & Co-Founder of Conductor
![](https://cdn.sanity.io/images/tkl0o0xu/production/7ac8fbb9dac92332cbb91edde53d0a3babe0d302-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
What B2B Marketers Know and B2C Marketers Need to Learn
Phil Fernandez, CEO of Marketo
![](https://cdn.sanity.io/images/tkl0o0xu/production/256f1208bdc242db7eb31bc2a04f9faefaedfc03-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
The Paradox of Exceptional Marketing
Rand Fishkin, Founder of Moz
![](https://cdn.sanity.io/images/tkl0o0xu/production/859f91f4493237d783a6648752e9befa16d55b9a-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Work Hard, Then Get Lazy
Wil Reynolds, Founder of SEER Interactive
Breakout Sessions
![](https://cdn.sanity.io/images/tkl0o0xu/production/79ae222e023fc871a43c31d09b3f473d77b88a47-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
The 7th Era of Marketing
Robert Rose
Content Marketing World
![](https://cdn.sanity.io/images/tkl0o0xu/production/d2e5bcf339fe922abeaf42e8bc3ecdbc01f5c98f-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
By the Numbers: The ROI of Earned Media
Robin Smith
Thermo Fisher Scientific
![](https://cdn.sanity.io/images/tkl0o0xu/production/39e09e176e528d44f54674efbec49b476a974b4c-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Building a Global Center of Excellence
Antonio Espinoza
Danaher
![](https://cdn.sanity.io/images/tkl0o0xu/production/d5e851ac0a52af14cca09db1b4808b897ac26b02-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Using Personas & Buyer’s Journeys to Get Your Buyer’s Attention
John Fernandez
Jibe
![](https://cdn.sanity.io/images/tkl0o0xu/production/ac3ccc80291d64f1c55dc96cae3dea0f723d0ddb-200x142.jpg?fit=min&w=200&h=142&dpr=1&q=95)
Power Hour: 50 Actionable SEO Tips & Tricks
Michael Tirone
R2Integrated
Pat Reinhart
Prime Visibility
Joe Taylor
Conductor
![](https://cdn.sanity.io/images/tkl0o0xu/production/9f0b182cdc28698f97f812d2499fdac6e7081882-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Playing the Long Game: Growing Your Business with Community
Mackenzie Fogelson
Mack Web
![](https://cdn.sanity.io/images/tkl0o0xu/production/6521e661dfd24d751c24af8343dcb2450e58dc83-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Customer Journey Officer – The New CMO
Michael Lazerow
Salesforce Marketing Cloud
![](https://cdn.sanity.io/images/tkl0o0xu/production/0392fbb1a81b8ae2a45c5ea60195f4bccc9cddb3-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Driving Value Through Video
Michael Weissman
Vimeo
![](https://cdn.sanity.io/images/tkl0o0xu/production/3ab3d2dbf6d7b72a4a433cc005daf024c3b84537-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
The Real Story on Rich Snippets
Derrick Hicks
Bodybuilding.com
![](https://cdn.sanity.io/images/tkl0o0xu/production/f6eb443863b2e00996243e219afb83b4b7ab0aca-200x142.jpg?fit=min&w=200&h=142&dpr=1&q=95)
The Emerging Content Marketing Workforce
Stephanie Leffler
CrowdSource
Nariman Noursalehi
Overstock.com
![](https://cdn.sanity.io/images/tkl0o0xu/production/6f5a639358c2c20ac725632e5d54787fa6f45bea-200x142.jpg?fit=min&w=200&h=142&dpr=1&q=95)
Revitalize, Refurbish or Rethink? Own Your Content Strategy.
Tom Gerace
Skyword
Adam Broitman
Mastercard
![](https://cdn.sanity.io/images/tkl0o0xu/production/56e446fe9a3aa7282cdc2fc90000fa7f30666c08-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Best Practices in B2B Inbound Marketing
Mei He
NetSuite
![](https://cdn.sanity.io/images/tkl0o0xu/production/680d6b404ed5fd4ec2ce0b271fe42998406eef10-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Taking Control of Your Local Search Results
Sushma Tayur
FedEx Services
![](https://cdn.sanity.io/images/tkl0o0xu/production/1822b613b55e0ddb35139afea9b8ff2c73e19c81-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Building for SEO without a Dedicated Resource
Missi Carmen
M&T Bank
![](https://cdn.sanity.io/images/tkl0o0xu/production/ac937967ae3a16061adfd50c5e6d20711359ad3f-200x142.jpg?fit=min&w=200&h=142&dpr=1&q=95)
Creating Content, Conversations, and Community on a National Scale
Lauren Sanders
Teach for America
Stacey Jaffe
Teach for America
![](https://cdn.sanity.io/images/tkl0o0xu/production/d6a9d6ed639a0ef0163561e417a86e06daed3bbd-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Why Mobile, Why Now?
John Shehata
ABC News
![](https://cdn.sanity.io/images/tkl0o0xu/production/5a756ecc82ff9c9e85e23376a51569a61b51b972-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Building Custom Experiences with the Conductor API
Brian Pasch
PCG Consulting
![](https://cdn.sanity.io/images/tkl0o0xu/production/7b0ddbd339330191ff21ebe6e229b6ccb58f1015-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Building a Content Organization
Frank Pipolo
Bisk Education
![](https://cdn.sanity.io/images/tkl0o0xu/production/fad23c8b765624e949bb076e5484ec378ecac777-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Building a Successful Holistic Search Strategy
Lou Cohen
Citi
![](https://cdn.sanity.io/images/tkl0o0xu/production/7c47b66e0ce84ff5fb136d6b3e31bee27dfcda6b-420x299.jpg?fit=min&w=420&h=299&dpr=1&q=95)
Expanding and Building a Best in Class Web Presence Management Team
Brian McDowell
Conductor
Get all of the insights from C3 2022, Conductor's annual organic marketing conference, by watching the experience on-demand.