C3 2014 Keynotes & Presentations

Keynote Presentations

Opening Keynote

Seth Besmertnik, CEO & Co-Founder of Conductor

What B2B Marketers Know and B2C Marketers Need to Learn

Phil Fernandez, CEO of Marketo

The Paradox of Exceptional Marketing

Rand Fishkin, Founder of Moz

Work Hard, Then Get Lazy

Wil Reynolds, Founder of SEER Interactive

Breakout Sessions

The 7th Era of Marketing

Robert Rose
Content Marketing World

By the Numbers: The ROI of Earned Media

Robin Smith
Thermo Fisher Scientific

Building a Global Center of Excellence

Antonio Espinoza
Danaher

Using Personas & Buyer’s Journeys to Get Your Buyer’s Attention

John Fernandez
Jibe

Power Hour: 50 Actionable SEO Tips & Tricks

Michael Tirone
R2Integrated

Pat Reinhart
Prime Visibility

Joe Taylor
Conductor

Playing the Long Game: Growing Your Business with Community

Mackenzie Fogelson
Mack Web

Customer Journey Officer – The New CMO

Michael Lazerow
Salesforce Marketing Cloud

Driving Value Through Video

Michael Weissman
Vimeo

The Real Story on Rich Snippets

Derrick Hicks
Bodybuilding.com

The Emerging Content Marketing Workforce

Stephanie Leffler
CrowdSource

Nariman Noursalehi
Overstock.com

Revitalize, Refurbish or Rethink? Own Your Content Strategy.

Tom Gerace
Skyword

Adam Broitman
Mastercard

Best Practices in B2B Inbound Marketing

Mei He
NetSuite

Taking Control of Your Local Search Results

Sushma Tayur
FedEx Services

Building for SEO without a Dedicated Resource

Missi Carmen
M&T Bank

Creating Content, Conversations, and Community on a National Scale

Lauren Sanders
Teach for America

Stacey Jaffe
Teach for America

Why Mobile, Why Now?

John Shehata
ABC News

Building Custom Experiences with the Conductor API

Brian Pasch
PCG Consulting

Building a Content Organization

Frank Pipolo
Bisk Education

Building a Successful Holistic Search Strategy

Lou Cohen
Citi

Expanding and Building a Best in Class Web Presence Management Team

Brian McDowell
Conductor