Driving Digital Growth: How Acquia Uses Conductor to Thrive in the AI Landscape

The digital landscape is constantly changing, but the shift in the last year has been seismic. The rise of AI-powered search is fundamentally changing how users find information, and as a result, the rules of digital visibility are being rewritten.

Are you prepared to capture visibility in a world of AI Overviews, answer engines, and LLMs?

Join us for an exclusive fireside chat on Wednesday, October 2nd at 11 AM ET | 8 AM PT. Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Matt Wetmore, VP of Digital Experience & AI Enablement at Acquia, will take you behind the scenes to share how Acquia is leveraging Conductor to navigate the new digital landscape. Tune in to hear how they’re transforming their digital strategy to drive real business impact so that you can get the blueprint for your own success.

Matt and Pat will break down:

• The roadmap to AI success: How Acquia uses Conductor to guide their content, AEO, and SEO strategy, from topic research to technical optimization.
• The metrics that matter now: Discover which KPIs Acquia tracks to measure performance in the AI search era, moving beyond vanity metrics to focus on conversion-driven goals.
• New data, new strategies: Be the first to see exclusive new data from Conductor's latest research on AEO (Answer Engine Optimization) and visits from LLMs. Get the insights you need to adapt your own strategy.

Why watch this webinar?

• Hear real-world application: Learn directly from Acquia's digital and AI enablement leader on how they're putting strategy into action with Conductor.
• Adapt to AI disruptions: Understand what AI-powered search means for your website traffic, conversions, and overall digital strategy.
• Optimize for answer engines: Get a tactical overview of how to create and optimize on-brand content that satisfies audience intent and performs in both AI and traditional search.
• Measure what matters most: Learn to shift your focus from raw traffic to conversion-driven KPIs that demonstrate real business impact and ROI.

Patrick Reinhart

Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. He helps some of the largest brands in the world with their organic search initiatives. Patrick brings over 15 years of organic search and digital marketing experience to his work. Before joining Conductor, Patrick led the U.S. organic search practice at New York-based agency Prime Visibility. Prior to his agency and technology experience, Patrick was an accomplished entrepreneur, founding an eCommerce appliance retailer and a music management company.

Read Patrick's bio

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Matt Wetmore

Vice President, Digital Experience & AI Enablement at Acquia

Matt is the Vice President, Digital Experience & AI Enablement at Acquia, working to establish the vision and strategy of the company's websites. He has more than 15 years of experience building and maintaining websites and more than 10 years of experience with Drupal. He joined Acquia in July 2019 and quickly went to work implementing process improvements, coordinating enhancement releases, and building a high-performing team that can consistently deliver. When Matt isn't working or spending time with his wife & son, he enjoys volunteering with the Drupal community, building personal websites, taking care of his yard, and spending way too much money on Lego sets.

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