Driving Digital Growth: How Acquia Uses Conductor to Thrive in the AI Landscape

The digital landscape is constantly changing, but the shift in the last year has been seismic. The rise of AI-powered search is fundamentally changing how users find information, and as a result, the rules of digital visibility are being rewritten.

Are you prepared to capture visibility in a world of AI Overviews, answer engines, and LLMs?

Watch this exclusive fireside chat from Thursday, October 2nd at 11 AM ET | 8 AM PT. Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Matt Wetmore, VP of Digital Experience & AI Enablement at Acquia, will take you behind the scenes to share how Acquia is leveraging Conductor to navigate the new digital landscape. Tune in to hear how they’re transforming their digital strategy to drive real business impact so that you can get the blueprint for your own success.

Matt and Pat will break down:

• The roadmap to AI success: How Acquia uses Conductor to guide their content, AEO, and SEO strategy, from topic research to technical optimization.
• The metrics that matter now: Discover which KPIs Acquia tracks to measure performance in the AI search era, moving beyond vanity metrics to focus on conversion-driven goals.
• New data, new strategies: Be the first to see exclusive new data from Conductor's latest research on AEO (Answer Engine Optimization) and visits from LLMs. Get the insights you need to adapt your own strategy.

Why watch this webinar?

• Hear real-world application: Learn directly from Acquia's digital and AI enablement leader on how they're putting strategy into action with Conductor.
• Adapt to AI disruptions: Understand what AI-powered search means for your website traffic, conversions, and overall digital strategy.
• Optimize for answer engines: Get a tactical overview of how to create and optimize on-brand content that satisfies audience intent and performs in both AI and traditional search.
• Measure what matters most: Learn to shift your focus from raw traffic to conversion-driven KPIs that demonstrate real business impact and ROI.

Patrick Reinhart

VP, Services and Thought Leadership at Conductor

A 20-year veteran of the search industry, Patrick Reinhart is the Vice President of Professional Services at Conductor, where he leads a world-class team helping the world’s largest brands scale and elevate their search programs. Known for transforming complex search data into actionable, enterprise-wide strategy, Patrick is a global speaker and recognized thought leader on the future of digital marketing. For over a decade, he has also hosted and produced 30|30, Conductor’s award-winning monthly webinar series, delivering cutting-edge industry insights to thousands of marketers worldwide.

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Matt Wetmore

Vice President, Digital Experience & AI Enablement at Acquia

Matt is the Vice President, Digital Experience & AI Enablement at Acquia, working to establish the vision and strategy of the company's websites. He has more than 15 years of experience building and maintaining websites and more than 10 years of experience with Drupal. He joined Acquia in July 2019 and quickly went to work implementing process improvements, coordinating enhancement releases, and building a high-performing team that can consistently deliver. When Matt isn't working or spending time with his wife & son, he enjoys volunteering with the Drupal community, building personal websites, taking care of his yard, and spending way too much money on Lego sets.

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