How to Scale Internal Authority in the Age of AI

Reddit and YouTube are dominating search results and AI citations, shifting how audiences discover brands. At the same time, enterprise brands struggle to break through internal silos to unlock the valuable expertise they already own.

Join us live on Tuesday, June 2nd at 2:00 PM ET | 11 AM PT as Conductor’s Pat Reinhart (VP, Services & Thought Leadership) and Overdrive’s Tyler Rouwhorst (Director, Organic Discovery) break down the massive influence of YouTube and Reddit in modern search. In this session, they’ll reveal how AI engines prioritize sources and how to turn internal knowledge into ranking power.

You’ll get an actionable breakdown of modern search strategy, including:

• AI Engine "Editorial Identities": Fresh data on why AI models favor specific source types, and what that means for your content volume.
• The Omnichannel Reality: How to collaborate cross-departmentally when Reddit, YouTube, and forums dominate your search space.
• Defining Your Core Authority: Why focusing on your brand’s unique, specialized expertise outperforms trying to cover every generic topic.
• The "Authority Project" Blueprint: How to easily extract insights from conversations with internal subject matter experts for fast rankings and AI citations.

We translate AI citation logic and cross-channel trends into practical tactics you can apply immediately to scale visibility and navigate enterprise constraints.

Save your seat to walk away with the data and frameworks needed to maximize your internal expertise and align your cross-functional teams.