Schema Markup and AI Search: From Entities to Results

The way we measure SEO success is changing fast. Thanks to AI, clicks and organic traffic aren’t as valuable measures of success anymore. So what does success look like in the AI age, and how can brands measure that success?

Get expert insights from Martha van Berkel, CEO of Schema App, and Pat Reinhart, VP of Services and Thought Leadership at Conductor, as they dive into the impact of AI search on SEO as a whole, and how brands measure success. Together, they’ll unpack how structured data and entity-driven strategies are redefining visibility in AI-powered search.

What you’ll learn:

• The latest market developments reshaping search behavior
• Why Schema Markup is mission-critical in the era of AI
• How Large Language Models (LLMs) "connect the dots" through entities
• The role schema markup plays in AI understanding and retrieval
• Emerging approaches for measuring SEO success beyond traditional rankings and traffic

Whether you're a technical SEO, digital strategist, or marketing leader, this session has everything you need to stay ahead of the curve and improve your visibility in a rapidly evolving search landscape.

Reserve your spot now to discover how to go from entities to measurable results.

Speakers:

Patrick Reinhart

VP, Services and Thought Leadership at Conductor

Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. He helps some of the largest brands in the world with their organic search initiatives. Patrick brings over 15 years of organic search and digital marketing experience to his work. Before joining Conductor, Patrick led the U.S. organic search practice at New York-based agency Prime Visibility. Prior to his agency and technology experience, Patrick was an accomplished entrepreneur, founding an eCommerce appliance retailer and a music management company.

LinkedIn

Martha van Berkel

CEO at Schema App

Martha is a high energy entrepreneur with a proven track record of making ideas a reality. She helps teams and businesses connect dots and take action. She is currently working on unleashing the power of structured data - for organic search, business intelligence and structuring open data. She and the Hunch team do this through a suite of tools called Schema App (www.schemaapp.com). Martha's specialties include: Leading teams, inspiring change, getting things started, innovating, strategy, selling ideas, building teams, public speaking and identifying leap frog opportunities.

LinkedIn