The Hard Truths of AI Adoption: Rebuilding Your Team for the MCP Era

The traditional search funnel has fractured. Between "fan-out" queries and the rise of the Model Context Protocol (MCP), the journey from a marketing leader’s strategy to a customer's conversion is no longer a straight line.

For marketing leaders, the challenge is clear: How do you lead a team through the shift from traditional software to an AI-driven "Search-as-a-Service" environment?

Join Chris Long, Co-founder of Nectiv, and Pat Reinhart, VP of Services and Thought Leadership at Conductor, on Thursday, April 30th at 2:00 PM ET | 11:00 AM PT for a 30-minute live fireside chat on the future of AI-driven growth. We’re moving beyond tactical SEO to explore how AEO and AI co-pilots act as powerful catalysts—redefining team structures and ensuring your brand "owns the answer."

What You’ll Learn:

• The "Fan-Out" Strategy: Why high-level intent is replacing traditional keyword volume and how to maintain visibility in the 2026 search landscape.
• The Hiring Pivot: Why your next headcount should be a strategist instead of a tactical analyst—and how to lead your team through this structural shift.
• The On-Call AI Agent: A first look at Conductor’s MCP + Claude alpha and how "Search-as-a-Service" environments solve the hurdle of software adoption.
• The Unfiltered Truth: We’re tackling the "scary questions" leaders are hesitant to ask their teams about AI ROI, readiness, and the future of the funnel.