The New Search Reality: Your Paid Strategy for an Ad-Free, LLM World

The traditional search funnel has fractured. Between "Ask AI" queries and the rise of ad-free search environments, the journey from discovery to conversion is no longer a straight line.

For brands, the challenge is clear: How do you remain visible when the ads disappear?

Join Pat Reinhart, VP of Services at Conductor and Ashley Fletcher, CMO at Adthena on Wednesday, March 11th at 11:00 AM ET for a strategic live fireside chat on the "Total Search" landscape. We’re moving beyond the silos of PPC and SEO to explore how paid search data acts as a powerful catalyst—shaping user behavior within LLMs and ensuring your brand "owns the answer," even in ad-free environments.

What You’ll Learn:

• The Behavioral Influence of Paid Data: Understand how paid search signals influence the answers generated by LLMs like ChatGPT and Gemini.
• Navigating the Ad-Free Landscape: Strategies for maintaining brand equity when users bypass traditional search result pages entirely.
• A Strategic "Whole Market View": How to use paid insights to identify competitor weaknesses and fill content gaps where organic and AI authority are lacking.
• Defense & Offense in the AI Era: How to protect your brand’s accuracy within AI citations while aggressively capturing the "full shelf" of ads, links, and citations.