Know What Content to Improve Next
Prioritize Content With Clear Search Evidence
Content Guidance analyzes a topic, an existing page, or both against top-ranking results. Your team sees the content, page health, and keyword data behind each recommendation, so you can decide what to improve first.
Enter a topic, an existing page, or both to generate recommendations on demand. Content Guidance evaluates keyword insights, content attributes, and page health to surface opportunities for new or improved content.
See a Strength indication and the Predictive Factors behind each recommendation. Compare those findings with top-ranking content to focus your team on the changes with the strongest support.
Review a keyword’s potential traffic and revenue impact before it shapes your content plan. Use that context to prioritize topics that align with your visibility and business goals.
Hear From Our Customers
Content Guidance & Writing Assistant are most valuable because they free me up, knowing they will have the direction and information needed to write quality content.
See What Shapes Every Recommendation
Compare top-ranking pages across the factors that shape search performance, including audience, intent, metadata, headings, questions, and content depth.
See the Strength indication and Predictive Factors behind each recommendation, so your team understands why an improvement matters.
Evaluate key on-page and technical factors, then find other pages from your site ranking for the same topic.
Frequently Asked Questions
Content Guidance analyzes top-ranking search results and generates topic- and page-level recommendations. Use it during research to decide what to create or improve before moving into drafting and optimization.
Enter a topic, an existing page, or both. A topic reveals patterns across top-ranking results, while a page lets Content Guidance compare your content and page health with those results.
Each query evaluates the current pages identified in search results and generates insights on demand. Recommendations can address keyword insights, audience, intent, metadata, headings, questions, body copy, page health, and other factors.
Health Check scores a page from 0 to 100 based on its preparedness for search visibility. It evaluates canonical tags, titles, meta descriptions, headings, hreflang, HTTPS, image alt text, links, sitemap inclusion, URLs, and page speed.
Content Guidance checks whether another page from your site ranks in the top 100 results for the same keyword. If no cannibalization insight appears, the page being evaluated may not rank for that topic.
