Content Mapping Give the people what they want, when they need it – and win. × Close Conductor > Searchlight Features > Content Mapping Want to close the gaps in your content strategy and boost content performance? Conductor Searchlight’s Content Mapping tool provides a clear, organized structure so you can plan, create and measure the effectiveness of your content. With Content Mapping you can be sure that you are creating the right content for the right customer at the right stage of the customer journey. See exactly where you need content for each persona at any stage in their customer journey Create targeted, meaningful content that aligns with the customer journey Assign the most important content metrics like conversions, traffic, or revenue to each stage of the customer journey to track ROI Refine content strategy based on targeted goals with clear priorities Your map to the content map Create content for personas along the customer journey Citibank + Conductor Learn how Citibank doubled their conversions in under a year JanSport + Conductor How JanSport uses technology to understand their customers Gaps in your content strategy? Learn how to address them with a live demo.