Get to know every keyword’s impact
Choose from thousands of location and device combinations to see data in the most relevant search context for a specific keyword.
Know your full keyword competition by reviewing what result types appear—like AI Overviews, featured snippets, or People Also Ask results—and find out who owns them.
Discover patterns in your performance versus competitors, and audience demand, with up to two years of historical data the moment you start tracking a term.
Review all your ranking pages that appear for the same keyword to spot potential issues and boost preferred content higher up the SERP.
See the top 100 SERP results you’re competing against for any term. Filter the list by phase or brand name then select any page to kick off research.
![Matthew Rogers, SEO/SEM Manager, [object Object]](https://cdn.sanity.io/images/tkl0o0xu/production/ccae3ea0c7b3c0454e31a515bd35f7cf7fa32478-175x175.jpg?fit=min&w=100&h=100&dpr=1&q=95)
Conductor shines here. You can define keywords with particular Google search engines, geo location, language, devices and more. And you have dynamic keyword categories that can be based on a keyword or even part of a keyword. I am amazed there are other platforms that still only allow for keyword category labels that require you to manually aggregate keywords in those categories. What a waste of your time.
