Companies are doubling down on content as budget once earmarked for in-person events flows to digital initiatives. But that’s a double-edged sword.
More investment brings more resources, sure, but also sky-high expectations for results. Meanwhile, the content and SEO game gets ever more competitive and complicated.
Watch this interactive discussion to figure out what to expect in 2021 – and what to do about it – based on insights from industry veterans Wil Reynolds, Pat Reinhart, and Robert Rose.