Get valuable insight from thought leaders like Joe Pulizzi, Ann Handley, Larry Kim, Carla Johnson, and Jason Miller. See surprising B2C content marketing trends from nearly 300 B2C content marketers:
- 4 out of 10 B2C content marketers don't have an editorial calendar
- 45% of B2C content marketers don't target their content
- 4 out of 10 B2C content marketers don't check their competition at all
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