C3 2014 – Keynotes & Presentations

On October 8 & 9, 2014 more than 1,000 digital marketing and agency professionals gathered in NYC for our annual C3 conference at Pier 92, making it our largest conference to date. Attendees spent two days learning about Web Presence Management and best-in-class SEO techniques from global brands such as ABC, Citi, FedEx, Mastercard, Moz, and more. Learn more about C3 at c3.conductor.com.

You can view the exceptional presentations and videos from this year’s event below.

Keynote Presentations

 


Opening Keynote

Seth Besmertnik, CEO & Co-Founder of Conductor


What B2B Marketers Know and B2C Marketers Need to Learn

Phil Fernandez, CEO of Marketo


The Paradox of Exceptional Marketing

Rand Fishkin, Founder of Moz


Work Hard, Then Get Lazy

Wil Reynolds, Founder of SEER Interactive

Breakout Sessions


The 7th Era of Marketing

Robert Rose
Content Marketing World


By the Numbers: The ROI of Earned Media

Robin Smith
Thermo Fisher Scientific


Building a Global Center of Excellence

Antonio Espinoza
Danaher


Using Personas & Buyer’s Journeys to Get Your Buyer’s Attention

John Fernandez
Jibe


Power Hour: 50 Actionable SEO Tips & Tricks

Michael Tirone
R2Integrated

Pat Reinhart
Prime Visibility

Joe Taylor
Conductor


Playing the Long Game: Growing Your Business with Community

Mackenzie Fogelson
Mack Web


Customer Journey Officer – The New CMO

Michael Lazerow
Salesforce Marketing Cloud


Driving Value Through Video

Michael Weissman
Vimeo


The Real Story on Rich Snippets

Derrick Hicks
Bodybuilding.com


The Emerging Content Marketing Workforce

Stephanie Leffler
CrowdSource

Nariman Noursalehi
Overstock.com


Revitalize, Refurbish or Rethink? Own Your Content Strategy.

Tom Gerace
Skyword

Adam Broitman
Mastercard


Best Practices in B2B Inbound Marketing

Mei He
NetSuite


Taking Control of Your Local Search Results

Sushma Tayur
FedEx Services


Building for SEO without a Dedicated Resource

Missi Carmen
M&T Bank


Creating Content, Conversations, and Community on a National Scale

Lauren Sanders
Teach for America

Stacey Jaffe
Teach for America


Why Mobile, Why Now?

John Shehata
ABC News


Building Custom Experiences with the Conductor API

Brian Pasch
PCG Consulting


Building a Content Organization

Frank Pipolo
Bisk Education


Building a Successful Holistic Search Strategy

Lou Cohen
Citi


Expanding and Building a Best in Class Web Presence Management Team

Brian McDowell
Conductor