Fashion is the second largest category within the retail industry, and with the rise of online shopping, ecommerce strategies have had to become an essential part of fashion brands’ business models. In fact, Forrester expects the number of online fashion buyers to reach 911 million globally by 2022, representing a £634 million market.
Despite the growing market and increasing demand for ecommerce fashion, brands within this space face unique challenges when it comes to optimising their websites and connecting effectively with customers within the SERPs (search engine results pages.)
That’s why Conductor and Lumar have decided to join forces to create this guide to empower ecommerce fashion digital marketers, SEOs and content marketers with the solutions they need to tackle these key issues, and increase traffic and revenue for their brands.
In this guide, you’ll learn about how to optimise your website and brand strategy and overcome the four main challenges in ecommerce fashion:
- Keyword Targeting
- Competitive Differentiation
- Crawlability & Indexability
- Budgets & Resourcing
Creating a strong ecommerce fashion marketing strategy that increases traffic and revenue can be a significant challenge in our ever-changing digital marketing world. But that challenge is not insurmountable if you’re implementing the right best practices.