Learning Center

Content Gap Analysis: How to Use Customer Intent to Drive Content Strategy [Webinar]

See how Acronym leverages Conductor’s Content Mapping Solution to develop content around user intent for one of Scotts’ brands as a model.

content-gap-analysis-webinar-speakers

By creating buyer personas and utilizing a simple, yet scalable framework, a multi touch-point, content mapping strategy identifies opportunities for the new “experience economy” of 2016 and beyond.

In this webinar, you will learn how to:

Create buyer personas related to intent-based digital marketing
Develop content experiences around intent for the various stages on the path to purchase
Determine what KPIs to implement for each stage
Utilize Conductor’s content mapping feature to identify opportunities as well as content gaps
Track and trend content performance reporting over time to see where content satisfies the information need, and where it may be missing the mark altogether

Forrester names Conductor a Leader in the SEO industry

Check out how all the contenders in the space stacked up in the Forrester Wave: SEO Platforms and why Conductor…

How to Maximize Online Reviews for SEO

Wondering how you can be more proactive when it comes to online reviews and SEO? This webinar is for you.

How to Maximize Reviews for SEO [WEBINAR]

You work hard to get to the top of the search results every day, creating great content and optimizing every…

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