Companies are pouring money into content — but many, especially larger organizations, are struggling to measure results. If content marketing is going to keep growing, how can the industry streamline the process to get the results of results it needs? It starts with defining the problem.
Our report proves that content marketing is growing even more vital to marketing efforts across the industry. Companies see value, executives are buying in, and investment in the field is growing fast. But then, why can’t content find a place on the marketing team? Why is a stable content reporting structure so rare?
And why is it so hard to attribute content to revenue?
In this report, discover insights like:
- Most content teams have existed for less than 5 years and over a third have recently switched which team they report to.
- Only 5.3% of large companies with 10,000+ employees can clearly attribute revenue to content.
- 92% of content marketers agree that understanding and executing SEO better will help them do their job more effectively.
Download the Anatomy of a Content Marketing Team now to learn what the modern content marketing team structure looks like in 2017!