Now that businesses are beginning to reopen, will the workout equipment that we bought to use at home start gathering dust? Will the cooking skills we sharpened during quarantine grow dull? Will we really use that shiny new bicycle to commute to work?
Point is — the pandemic affected not only what we buy, but how we shop online. It’s only the latest shift in the continuing transformation of brick-and-mortar retail as well as e-commerce. What do the most recent changes mean for the industry? Will working conditions morph? Will consumers’ shopping behaviour change permanently?
That’s why we brought together Ric Rodriguez, SEO Consultant at Yext, and Pat Reinhart, VP of Digital Strategies at Conductor. They discussed the effects of the pandemic on online consumer behaviour and the ways in which organisations must adapt their search and content strategies to survive in the current environment and beyond.