You hear about the importance of content everywhere, but how do you make that knowledge actionable for your business? What role does content play for your customers? What content is and isn’t important?
In this webinar, Matt Fellows, Director of Earned Media at Atypical Digital, and Christine Schrader, Content Marketing Manager at Conductor, will share a simple analogy that will help you develop an effective content strategy and provide you with action items you can begin executing on immediately. You’ll leave ready to stop wondering about content and start executing a plan.
Download to learn:
- A simple analogy and actionable workflow for auditing your content
- How to leverage internal sales people and product experts for content strategy
- How to leverage Conductor to its full potential for content research and planning
- Examples of effective content strategies from major brands