Chasing the Long Tail in a Google Instant World: 5 Steps to Success
Has Google Instant impacted long tail terms? How can you find the long tail terms that will bring the highest traffic and conversions?
In this webinar, Nathan Safran, Senior Research Analyst at Conductor, and Search Marketing Expert Brian McDowell present the importance of the long tail, how Google Instant affects it, and tips and techniques for optimizing long tail terms to increase traffic and conversions.
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|Nathan SafranSenior Research Analyst, Conductor, Inc.Nathan Safran is a Senior Research Analyst for Conductor, Inc, authoring insightful research on trends in the natural search industry. Since joining Conductor Nathan has published numerous studies including analysis of the natural search efforts of the Fortune 500, Internet Retailer 500 and several vertical specific studies. Prior to joining Conductor, Nathan was an Analyst at Forrester Research in their Consumer Product Strategy Group.|
Search Marketing Analyst, Conductor, Inc.Brian McDowell is the Senior Marketing Analyst for Conductor, Inc, providing wealth of SEO best practices and knowledge. Brian provides invaluable insight and vision of delivering scalable SEO solutions and is an authority on natural search solutions. Prior to joining Conductor Brian was the Senior SEO manager at Red Ventures and an SEO Analyst and Architect for Lending Tree, LLC.