After years of being told content was king, marketers are now looking at how content can rule: how it can be made efficiently and how it can best be effective.

To reach both goals, veteran content marketer Jochen Mebus, Chief Revenue Officer at Textbroker, and Fiona McGovern, Senior Director at Conductor, believe the all-important creative brief must balance objective elements (keyword research and data) and subjective elements (voice and tone). In this webinar, they discuss the strengths of each and how the two together can yield quality content that meets — and exceeds — marketing goals. They focus their attention on the European market (particularly France, Germany, and the UK) and the ways content marketers can be productive and profitable in today’s business climate!

Download the recording here!