Content Marketing ROI: Measuring the Buyer’s Journey and Persona Marketing

Many marketers struggle with how to build a model that allows them to understand not just the ROI of their content marketing, but where the gaps and opportunities are. Our webinar explains how to measure your content marketing, detect content gaps, and earn more customers with content mapped to the buying process.

Watch now to learn:

  • Proven best practices for persona marketing and buyer’s journey marketing.
  • How to organize and measure your persona marketing and buyer’s journey marketing.
  • How Jibe drove more leads and closed more business with a persona-based approach mapped to the buying process.

Download your link to the webinar at right to start measuring the ROI of your persona and buyer journey marketing.

Speakers
John Fernandez, Jibe
John C. Fernandez –
Senior Director, Analytics and Operations, Jibe
Seth Dotterer, Conductor
Seth Dotterer – Vice President of Marketing, Conductor