You’re ready to target the right customers at the right time. But where to start? First, you need customer personas and buyer’s journey stages that map to your business goals. That’s why we created an interactive customer persona and buyer’s journey worksheet to help you out:
- Select personas that make sense for your industry and vertical
- Brainstorm your customers’ goals and challenges
- Map content ideas to segments and discern content gaps and opportunities
Here’s a preview:
This worksheet will help you build a persona-content map. Start by selecting your industry, then follow the instructions to complete your content map.
- In Step 1, you will define your personas and their key challenges
- In Step 2, you will create sample headlines that map to personas & their buying journey
Take content targeting for a test drive. Download the Persona and Buyer’s Journey worksheet at right to get started.