Search on Tap - Conductor
Conductor SEO Podcast

An SEO Podcast for All the Search Nerds Out There

Our favorite SEO experts discuss the latest in SEO, content and digital marketing. On this SEO podcast, you’ll hear our in-house SEO specialists lend their advice for how to handle SEO issues like duplicate content, website migrations and robots.txt. The best part? They’ve invited some of the finest SEO virtuosos from leading brands and agencies into the Search On Tap studio to share their expertise as well.

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Science, Search, & The Importance of Mentorship

Upasna Gautam joins the Search On Tap crew and talks about how she went from working in a lab to running search at PCMag & Mashable. Along the way we hit upon not only the importance of getting a shot in the industry, but the importance of mentorship and how it helped her rise to challenges and become the badass SEO she is today.

Millions of SKU’s? No Problem! How To Navigate SEO On A Huge Site w/ Jeff Zbacnik

Running SEO for DigiKey Electronics is no small task, especially when the site is composed of millions of SKU’s. Jeff Zbacnik joins the Search On Tap crew to discuss how he navigates the colossal task of prioritizing his day to day to make this site thrive.

The Content Revolution & Building Trust w/ Your Customers w/ Rob Levin

Rob Levin of RSL Media joins the Search On Tap gang to talk about his journey through the evolution of content marketing, building trust with your customers, and reveals what he believes is the right way to measure the success of your content programs.

Special Guests on Tap Studio

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Abishek Rajendra

Director of Organic Growth,
Course Hero

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Avinash Conda

Director, SEO,
Shutterfly

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Bill Sebald

Managing Partner,
Greenlane Marketing

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Christi Olson

Head of Evangelism for Search,
Microsoft

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Greg Garritani

SEO Strategy Lead,
360i

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Jason Losover

Sr. Search Engine Marketing Manager,
Stanley Black & Decker, Inc.

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Jeff Zbacnik

Sr. SEO Analyst,
Digi-Key Electronics

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John Fernandez

VP of Revenue Marketing,
Contently

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Rachael Fishman

Manager, SEO & Digital Marketing,
Salesforce

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Rand Fishkin

CEO & Co-Founder,
SparkToro

SoT – Rich & Max – Dow Jones

Rich Nazarewicz & Max Deirmenjian

Technical SEO Manager & Audience Development Manager,
Wall Street Journal & MarketWatch

SoT – Rob Levin – RSL Media

Rob Levin

Chief SMB Officer & Editor-in-chief of SpeakSMB.com,
RSL Media

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Tom Casano

SEO strategist and CEO,
Sure Oak

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Upasna Gautam

Search Experience Optimization,
Ziff Davis

Abishek Rajendra on tap studio

Voice Search, Machine Learning, & The Death Of Black Hat SEO – The Future Of Search With Abishek Rajendra

Abishek Rajendra of Course Hero sits down with the Search On Tap crew and walks through how he went from being a software engineer doing SEO on the side to making it his full-time gig and his thoughts on the future of search.

Avinash Conda on tap studio

How Search Is Evolving And How To Use Data In Smarter Ways With Avinash Conda

Avinash Conda joins the Search On Tap crew to discuss his journey through search, how the practice is evolving, and how he is using data to help inform other aspects of his business.

Bill Sebald on tap studio

Debunking SEO Conspiracy Theories

The world of SEO is filled with myths of tactics that work and quick ways to score rankings. On this episode of our SEO podcast, the Search On Tap crew debunks SEO conspiracy theories.

Algo Updates Got You Down?

On this episode of your favorite SEO podcast, Bill Sebald, Managing Partner of Greeenlane Marketing, drops by for a brew and to discuss Google’s ever-changing algorithm. If Google’s algorithm updates as often as 500 times a year, should SEOs be worrying about every algorithm update?

Christi Olson on tap studio

Evangelizing SEO & SEM In Organizations

Christi Olson of Microsoft joins the Search On Tap crew and gives us her perspective on the art of evangelizing SEO & SEM within your organization.

Greg Garritani on tap studio

The Future of Mobile Search

On this episode of our SEO podcast, Greg Garritani, SEO Strategy Lead at 360i, joins the gang to talk about all things mobile. What is the future of mobile search? How will it affect your overall rankings?

Jason Losover on tap studio

Building A Team Within A Fortune 250 Brand From Scratch With Jason Losover

Jason Losover joins and talks about his experience transitioning from agency life to in-house at the fortune 250 brand Stanley Black & Decker and how he helped take a new digital team from 0 to 40 people in just a few years.

Jeff Zbacnik on tap studio

Millions of SKU’s? No Problem! How To Navigate SEO On A Huge Site w/ Jeff Zbacnik

Running SEO for DigiKey Electronics is no small task, especially when the site is composed of millions of SKU’s. Jeff Zbacnik joins the Search On Tap crew to discuss how he navigates the colossal task of prioritizing his day to day to make this site thrive.

John Fernandez on tap studio

Executive Buy-In For SEO

Evangelizing SEO within an organization is no small feat. But it’s essential for today’s SEOs looking to grow their careers. John Fernandez, VP of Revenue Marketing at Contently, stops by to talk about how a new crop of search marketers can prove their worth within their orgs.

Rachael Fishman on tap studio

Impacting The Way SEO Is Done At One Of The Largest Companies In The World With Rachael Fishman

Rachael Fishman joins the Search On Tap crew and walks through how she traded in a potential career in mental health for one in search, old school myspace hacks, and how she is impacting the way SEO is done at one of the largest companies in the world, Salesforce.

Rand Fishkin on tap studio

Rand Talks About His Book, His Experience, & What’s In Store For The Future

Rand Fishkin, founder of Moz and most recently Sparktoro joins the group and speaks about the process of writing his book “Lost and Founder”, his experience in the industry, and what he has in store next with his new company Sparktoro.

Rich Nazarewicz & Max Deirmenjian on tap studio

What’s It Like To Work At Two Of The Largest News Sites In The World

The Search On Tap crew is joined by Rich Nazarewicz of Wall Street Journal & Max Deirmenjian of MarketWatch to talk about how Max helped Rich get hired and what it’s like managing two of the largest news sites in the world.

Rob Levin on tap studio

The Content Revolution & Building Trust w/ Your Customers w/ Rob Levin

Rob Levin of RSL Media joins the Search On Tap gang to talk about his journey through the evolution of content marketing, building trust with your customers, and reveals what he believes is the right way to measure the success of your content programs.

Tom Casano on tap studio

Let’s Talk About SEO Ranking Factors

We were lucky enough to convince Tom to stick around and discuss ranking factors with us. In this episode, we go around the table and talk about what everyone thinks is important, not important, and what folks pay way too much attention to when it comes to rankings.

Taking The Leap & Starting Your Own SEO Agency

On this episode, we sit down with Tom Casano of Sure Oak and discuss what it’s like to leave to strike out on your own and start your own SEO agency. Tom goes through the ups and downs and how he balanced it all to get his business off the ground.

Upasna Gautam on tap studio

Science, Search, & The Importance of Mentorship

Upasna Gautam joins the Search On Tap crew and talks about how she went from working in a lab to running search at PCMag & Mashable. Along the way we hit upon not only the importance of getting a shot in the industry, but the importance of mentorship and how it helped her rise to challenges and become the badass SEO she is today.