You’re a content marketer. You write great content. You promote your brand. You educate your customers. You answer your reader’s questions. So why does creating SEO-friendly content matter?
The fact is, creating an SEO content marketing strategy can take that informative piece of content you just finished and get it noticed by the most important members of your audience.
Knowing where to start with SEO copywriting is often the hardest part. That’s why we’ve created this step-by-step guide to SEO for content marketers. It will show you the new rules for effective SEO copywriting in easy-to-understand terms. You’ll become an SEO content writing expert in no time.
Think of SEO as another checkbox on the content distribution checklist. Search engines like Google rank pages on:
The modern world of SEO and content marketing has evolved from the dark ages of forcing random keywords into your copywriting (called “keyword stuffing”) to the modern world of integrating keywords into strategic places within your content.
A crucial step in SEO content writing is placing the right keywords in the right places. Some best practices:
If you want to learn more, check out this handy list of 5 Tips for SEO Content Writing.
Ideally, the best SEO content begins in the ideation phase. Doing keyword research can help you in two ways:
For a deep dive into the three stages of SEO content creation—ideating, planning, and creation—read this guide on How to Create Great Web Content.
It changes daily. But no matter how many changes Google makes, its algorithm focuses on one single goal: providing the best user experience.
That’s why aligning your SEO content marketing strategy with customers when searching is the best way to optimize your content.
Finding the right target keywords is a key part of knowing how to write SEO content. Consider:
A keyword research tool such as Google’s Keyword Planner or Conductor’s Explorer tool can help you discover monthly search volume (MSV).
Best practices suggest targeting five keywords per piece of content. Doing so will help you rank well for other topics and phrases associated with those keywords.
Analyzing the words and phrases customers use to search for your products can indicate where they are in the buyer’s journey. For example, if you’re marketing a dishwasher:
Your on-page SEO helps you optimize your content for search engines to gain visibility. It also shows search engines that your content displays expertise, authoritativeness, and trustworthiness — called EAT SEO. This will improve your ranking results and help you gain organic traffic.
We’ve created this handy, downloadable on-page SEO checklist to help you learn more about how to write SEO content.
Content audits sound daunting. But they’re vital. The bulk of site traffic leads to older pages. So a content audit allows you to:
First, identify older site pages that aren’t receiving organic traffic. Then, prioritize critical pages to audit using if/then statements. Filter pages that rank 3 or higher but have less than 100 visits — they have the greatest potential for a turnaround!
Top factors that help your ranking include:
When search engines find your copy, your readers will, too. Using these SEO copywriting tips will help you attract new visitors, rank higher on search engines and gain more valuable traffic.
Take a live demo of our platform and experience how we can take your SEO content marketing strategy even further.
Download our SEO 101 eBook today!