How do you gauge your commitment to SEO? And how do you show the relevant stakeholders in your company what you’re doing now—or how you want to grow SEO to the benefit of the business?
Your SEO budget, strategy, and metrics change over time as you increase or reduce your commitment. We’ve put together a worksheet that allows you to easily pinpoint your place in the 5 stages of the SEO Maturity Cycle:
- Try: Exploratory before making larger investment
- Invest: Convinced that SEO works – looking to build intelligently
- Measure: Ready to bring continual improvement to their SEO processes
- Scale: Searching for a broader universe of keywords and successes
- Compete: Actively tracking and looking to best competitive terms
Download the worksheet now to identify and demonstrate what you need at the different levels of SEO strategy.