Learning Center

The Value Add: Customer-First Marketing – From Experience to Engagement to ROI

We’ve all heard the phrase “customer-first marketing,” but what does it really mean for marketers, now and in the future?

Join the conversation with two leading industry figures, Seth Besmertnik and Lee Odden, as they dive into how businesses can transform their organizational mindset to win in the customer-first era.

Download this webinar to better understand how to:

  • Reimagine the customer experience to provide true value at every stage of the buyer’s journey
  • Adapt your entire strategy to focus on customer experience over conversion rates (and drive major growth in the process)
  • Capitalize on a budding paradigm shift and discover how brands are winning with customer-first marketing

Join the customer-first movement with this webinar. Download it now!

Download your resource